Savannah College of Art and Design Advertising Design Bachelor of Arts Degree

(B.F.A. available in Atlanta and Savannah)

General Education		60 hours
ARTH	100	Survey of Western Art I
ARTH	110	Survey of Western Art II
ARTH	207	20th-century Art
	**	Art History/Architectural History Elective
CMPA	100	Survey of Computer Art Applications
COMM	105	Speech and Public Speaking
ENGL	123	Composition
ENGL	**	Elective
ENGL	204	Creative Copywriting
	**	Natural Sciences/Mathematics Requirement§§
	**	Social/Behavioral Sciences Requirement§
	**	General Education Elective§

		70 hours
ADVE	130	Introduction to Advertising Design
GRDS	205	Typography I
GRDS	233	Vector and Raster Graphics++
GRDS	243	Digital Page and Web Graphics++
ADVE	200	Advertising Perspectives and Profiles
ADVE	210	Understanding Client Objectives
ADVE	304	Art Direction I
ADVE	321	Copywriting for Print+++
ADVE	323	Advertising Design and Typography+++
ADVE	334	Art Direction II
ADVE	348	Advertising Design Production
ADVE	385	Business of Advertising Design
ADVE	410	Branding Theory
ADVE	**	Elective
ADVE	**	Elective
ADVE	430	Advertising Design Self-promotion

Electives	**	10 hours

Total Course of Study		180 hours

+		Select one of these two courses.
++		Select one of these two courses.
+++		Select one of these two courses.
**		Consult your faculty adviser in selecting elective courses.
§		Consult the general education requirement in the academic programs and policies section.
§§		Consult the mathematics competency requirement in the academic programs and policies section.

Course numbers and titles are subject to change.

Bachelor of Fine Arts Degree