Advertising Design

Awards and Recognition
Undergraduate advertising design student Josh Finkelstein is a summer intern at the political advertising firm MSHC Partners in Washington, D.C.
Events
Is an Art and Design College Right for You?
Aug. 12, Tuesday, 7-8:30 p.m., SCAD-Atlanta, 1600 Peachtree St. Atlanta, Ga. USA

Why Choose SCAD? An Information Session and Brief SCAD-Atlanta Campus Tour
Aug. 21, Thursday, 7-8:30 p.m., SCAD-Atlanta, 1600 Peachtree St. Atlanta, Ga. USA


Advertising Design program

Faculty

greg bauer

Gregg Bauer
Atlanta
B.A. University of Akron.
Mark Bazil, Faculty, 2006

Mark Bazil
Savannah
B.F.A., College for Creative Studies; B.S., Michigan State University.
Mark Alan Bazil is an art director, writer and creative director with more than 20 years of advertising agency experience. He began his career at Young & Rubicam, and prior to joining SCAD, was vice president/creative director for Erwin-Penland, a Hill|Holliday operation. He also served at several other ad agencies, including his own, Bazil-Victory Advertising. Bazil has worked for clients such as BMW, DirecTV, Lincoln-Mercury, Michelin, MTV, St. Pauli Girl, VH1, Verizon and Wachovia, and has received more than 140 advertising awards, including the Clio, EFFIE, ADDY, Matrix, Caddy, PICA and Telly.

Memberships:
  • The New York Art Directors Club
  • The American Advertising Federation
Courses:
  • Introduction to Advertising Design
  • Art Direction I and II
  • Art Direction for Broadcast
  • Branding Theory
  • Branding Studio
  • Advertising Design Self-promotion
  • Off-campus Program — New York City Advertising Seminar
  • Advertising Design Studio I: Creative Strategies
  • Advertising Design Studio II: Branding Solutions
  • Art Direction
  • Advertising Design Production
  • Advertising for Alternative Media
  • Advertising Design Final M.A. Project
  • Advertising Design Portfolio
  • Advertising Design M.F.A. Thesis

Gauri Deshpande

Gauri Deshpande
Atlanta, E-Learning
B.F.A., Sir. J.J. Institute of Applied Art; M.F.A., Massachusetts College of Art.
lindsay hadley

Lindsay Hadley
Savannah
B.A., Franklin College; M.F.A., Savannah College of Art and Design.
Lindsay Hadley is a former art director and principal of Indianapolis’ Hetrick Communications Inc., the second-largest communications firm in Indiana, where her work was honored with silver and gold Addy Awards. Since 2005, Hadley's students have been placed in art director or designer positions with Hallmark, Chronicle Books, Lands End, Nine West, Saatchi & Saatchi, Digital Flannel and Ralph Lauren.

Awards:
  • 2005, Outstanding Academic Achievement, Graphic Design, SCAD
  • 2005, Indianapolis Business Journal “40 Under 40” Honoree
  • 2004, University and College Designers Association Gold Award, Book Design
  • 2004, Governor’s Award for Tomorrow’s Leaders from Indiana Council, 2004
  • 2004, Wilmer Shields Rich Award, Council on Foundations
Memberships:
  • American Institute of Graphic Arts
Courses:
  • Introduction to Advertising Design
  • Art Direction I: Print Media
  • Art Direction II: Direct Response
  • Branding Studio
  • Self-Promotion
  • Seminar: Advertising in Australia
  • Advertising Design Production
  • Advertising Design Production
  • Digital Page and Web Design
  • Production Design
  • Package Design

Eli Hale

Eli Hale
Savannah
B.A., Academy of Art - Bucuresti; M. Des., University of Cincinnati.
stephen hall

Stephen Hall
Savannah
A.A.S., B.F.A., Rochester Institute of Technology; M.A., Syracuse University.
Stephen Hall is a graphic designer, advertising art director, writer, creative director and instructor with 25 years of experience. Prior to joining SCAD, he worked as a vice president and creative director at Saatchi & Saatchi Advertising. His campaigns for professional film, agricultural chemicals and network infrastructure on behalf of Kodak, DuPont and Alcatel earned numerous national awards. In addition to teaching, he serves as graduate adviser for advertising design students at SCAD.  

Awards:
  • National ADDY Award, Best of Show
  • Art Directors Club Award
  • ANDY Award
  • CLIO Award
Memberships:
  • The One Club
  • The American Advertising Federation
Courses:
  • Introduction to Advertising Design
  • Branding Theory
  • Advertising Design Portfolio
  • Advertising Design Self-promotion
  • Advertising Design Final M.A. Project

Art Halperin

Art Halperin
Atlanta
B.S., Bowling Green University.
Art Halperin is an accomplished creative director and advertising agency principal who serves as an adjunct professor at SCAD-Atlanta. He has worked at internationally recognized firms including J. Walter Thompson, Tracy-Locke/BBDO and the Richards Group in New York, Dallas and Atlanta. During his career, he helped create strategically focused, integrated marketing campaigns for IBM, GE, HBO, ING, Phillips Petroleum, Frito-Lay, the U.S. Marine Corps. and other national advertisers.

Awards:
  • CTAM, Cable TV and Marketing Association National Award, for Prime Cable campaign
  • International Film Festival, Phillips Petroleum TV
Courses:
  • Creative Copywriting
  • Concept and Ad Copy

Timothy Lisco

Tim Lisko
Savannah
B.S.J., West Virginia University; M.F.A., Savannah College of Art and Design.
Chercy Ione Lott

Chercy Ione Lott
Savannah
B.F.A., Millikin University; M.F.A., Savannah College of Art and Design.
Art Novak

Art Novak
Savannah
B.S., Northwestern University; M.A., Michigan State University.
Art Novak's copywriting portfolio — which includes work for Fortune 500 companies including 3M and Cargill — encompasses virtually all print and broadcast media as well as advertising collateral. In addition to working for such ad agencies as Campbell-Mithun in Minneapolis and N.W. Ayer in Chicago, Novak wrote numerous video scripts, speeches, songs and live presentations as creative director for Martin/Bastian, a Minneapolis-based firm specializing in corporate communications. Before becoming a professor, Novak also ran a successful copywriting business, the Art of Copy.

Publications:
  • Communication Arts
  • Format
Awards:
  • One Show
  • Clio
  • Andy
  • New York Art Directors
  • New York Film Festival
  • Telly
  • Emmy
Memberships:
  • Kappa Tau Alpha (National Journalism Honorary)
  • American MENSA
Classes:
  • Advertising Perspectives and Profiles
  • Copywriting for Print
  • Introduction to Advertising Design
  • Creative Copywriting
  • Persuasive Writing
  • Concept and Ad Copy
  • Special Topics (National Student Advertising Competition preparation course)



Joyce  Reifsteck
Atlanta
A.S., Columbia State Community College; B.S., University of Tennessee.
Mark Rokfalusi

Mark Rokfalusi
Atlanta
M.F.A., Syracuse University.
Judy Salzinger

Judy Salzinger
Atlanta
B.F.A, Moore College of Art.
William Shanahan, Faculty, 2006

William Shanahan
Savannah
Chicago Academy of Fine Arts; M.S., Illinois Institute of Technology; D.B.A., Ph.D., International School of Management.
Bill Shanahan, D.B.A., Ph.D., operated Shanahan Marketing Communications, a full-service marketing, advertising and public relations firm in Chicago, prior to teaching at SCAD. He also has taught design, business, psychology, law and marketing students in the marketing communications program at Illinois Institute of Technology; marketing at the International School of Management, Paris; and Consumer Behavior at Institut Supérieur Européen de Gestion, Paris. In addition, he was a prime architect and the program director of an eBusiness program at The University of Chicago. Shanahan has guest lectured to students of the University of Notre Dame, Roosevelt University, and the University of Management and Marketing, Warsaw, Poland.

Awards:
  • ADDY awards for consumer advertising
  • Eagle awards for financial advertising
  • Tower awards for business-to-business advertising
  • Echo awards for direct marketing
  • PIMA Gold Award for merchandising through mass marketing
Memberships:
  • American Marketing Association
  • Direct Marketing Education Foundation: Professor's Academy
  • Beta Gamma Sigma (academic honor society)
Courses:
  • Business of Advertising Design
  • Business Practices of Advertising Design
  • Advertising Design Studio I: Creative Strategies
  • Global Advertising
  • Understanding Client Objectives
  • Advertising Perspectives and Profiles
  • Political Advertising
  • Art Direction II (Direct-response)
  • Advertising Design M.F.A. Thesis

Andrew Sokol

Andrew Sokol
Atlanta
University of LaVerne.
Andrew K. Sokol has more than 20 years of experience creating, managing and nurturing profitable relationships in the payment industry throughout the world. Most recently, he served as senior vice president of business development at Payment Partners and was responsible for redefining the market for the company's payment service. He also has been involved in marketing, sales and development consulting in a wide variety of business segments and verticals. He served in executive positions at Visa, MasterCard and First Data Resources, where he designed and implemented national sales strategies, managed effective deployment of resources, closed significant business contracts in new product areas, and developed productive major client relationships. In addition to teaching at SCAD, Sokol serves as managing partner for TASK Partners LLC.

Sean Trapani, Faculty, 2006

Sean Trapani
Savannah
B.A., Florida State University.
Sean Trapani spent more than 15 years in the advertising industry, where he worked as a copywriter and creative director for large and small ad agencies, including a stint for Erwin-Penland, a Hill-Holliday shop. He has led creative efforts in developing television, radio and print advertisements for Monster.com, Verizon Wireless and scores of other household-name companies. Trapani is also a published editorial writer who has contributed to travel magazines, trade journals and the Boca Raton News. At SCAD, he collaborates with local businesses to introduce real-world advertising challenges to his students.

Awards:
More than 25 ADDY Awards, including one Best of Show
More than 10 Telly Awards
Two Silver Microphone Awards
Two APPY Awards
EMA Award National Radio Award
Excellence in Radio Advertising Grand Prize winner

Courses:
Creative Copywriting
Copywriting for Broadcast
Introduction to Advertising Design
Branding Theory

Mick ulichney

Mick  Ulichney
Savannah
B.F.A., University of Akron; M.F.A., Kent State University.
A veteran of 29 years in advertising and marketing, Mick Ulichney has served as vice president, creative director, art director, copywriter and broadcast producer for both large and boutique-sized agencies, where he developed creative strategies and concepts for projects ranging from branding campaigns to new product launches. His large-scale neo-pop paintings have been accepted into regional and national juried shows and have won numerous awards of merit.

Selected marketing awards:
  • Addy Awards including Best of Show, Gold, Silver and Bronze
  • Cleveland Society of Communicating Artist Awards
  • Penny Awards including Best of Show
  • CASE National Grand Gold
  • Columbus International Film & Video Festival Award
Memberships:
  • American Advertising Federation
  • Cleveland Society of Communicating Artists
  • The Cleveland Museum of Art
  • Butler Museum of American Art
Courses:
    • Introduction to Advertising Design

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