Welcome
Advertising professionals combine skills in design, writing, strategic planning and branding to develop integrated multi-media marketing campaigns in a wide range of media—television, print, online, interactive and new media—to reach and influence specific target audiences.
At SCAD, undergraduate and graduate advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession.
At SCAD, undergraduate and graduate advertising coursework parallels professional practice and often involves real clients. Collaboration with students in writing, illustration, photography, graphic design and other SCAD programs creates a model of interaction common in the advertising profession.
Courses in creative copywriting, strategic planning, business and integrated brand marketing round out a curriculum that produces graduates with superior capabilities and potential.
Students learn the most current and progressive advertising principles and practices, and graduate with a portfolio that is leading edge.
In addition to having excellent academic credentials, SCAD faculty members are advertising professionals with a wide range of experience at major agencies or in their own companies.
Students learn the most current and progressive advertising principles and practices, and graduate with a portfolio that is leading edge.
In addition to having excellent academic credentials, SCAD faculty members are advertising professionals with a wide range of experience at major agencies or in their own companies.
In the M.A. program, copywriters and art directors study in parallel tracks and collaborate to create ad campaigns, much like professionals. The M.F.A. program emphasizes creative strategies, branding solutions, copywriting and production of an advanced-level portfolio. Two field or teaching internships are required.
The SCADDY Awards competition is an annual celebration of student achievement in advertising and related fields; award-winning work goes on to the local ADDY Awards and may advance to district and national levels of the competition.
Members of the SCAD chapter of the American Advertising Federation participate in the prestigious National Student Advertising Competition and other activities.
SCAD students also participate in the One Show College Competition, the Cannes Young Lions Competition and have their work honored and published in national media.
The SCADDY Awards competition is an annual celebration of student achievement in advertising and related fields; award-winning work goes on to the local ADDY Awards and may advance to district and national levels of the competition.
Members of the SCAD chapter of the American Advertising Federation participate in the prestigious National Student Advertising Competition and other activities.
SCAD students also participate in the One Show College Competition, the Cannes Young Lions Competition and have their work honored and published in national media.
Contact Advertising
- advertising@scad.edu
- admission@scad.edu
- Hong Kong/Savannah/eLearning: 800.869.7223 or 912.525.5100
- Atlanta: 877.722.3285 or 404.253.2700
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Ask Virtual Adviser
Events
SCAD eLearning Chat (Noon-3 p.m. EST)
Dec. 11, 2009- Winter Quarter Begins
Jan. 04, 2010
News
- Sep. 16, 2009
SCAD announces art history guest lectures - Sep. 15, 2009
Showtime House features SCAD products - May. 11, 2009
Student advertising work shines at One Show - Apr. 03, 2009
Poster Contest Encourages Local Eating
Recognition
- Bradley interns at Creative Civilization
- Alison Johnson wins AIGA awards
- Ackerman hired by Crispin, Porter + Bogusky
- Students to produce more Nerds videos
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