Arts Administration

Offered in:

ATLANTA

eLEARNING

SAVANNAH

AADM 201 Working in the Arts and Entertainment Industries
This course provides students with an understanding of the business structures and organizations within the arts and entertainment industries. This course explores the role of the artist in arts and entertainment; influences on the industries including law, policy and labor unions; and contemporary issues facing the arts and entertainment industries as well as artists including intellectual property issues such as copyright and piracy.

AADM 225 Legal Issues in Arts and Entertainment
This course introduces students to legal issues that affect artists and administrators in the arts and entertainment industries. Topics examined include copyright, piracy, trademark protection, First Amendment rights and cultural property rights. Additionally, students explore the legal context of employment relationships including discrimination laws, labor unions, contracts, and regulated compensation and benefits. Prerequisite: ENGL 123.

AADM 245 The Music Business and the Entertainment Industry
This course surveys the music industry, prominent commercial and regulatory organizations, and its developmental history and future directions. Topics include music business, music publishing, the record company, songwriting, artist management, promotion, merchandising, copyright, licensing and publishing, record markets, recording contracts, distribution and retailing, music in radio and television, music in advertising, and film scoring. This course is essential for students seeking success in the music business or for students pursuing a career that is reliant on working with the music industry.

AADM 310 Connecting Art and Audiences
This course is designed to provide students with an understanding of how arts organizations create goals and objectives, plan programs, fund and market programs to the public. An understanding of these processes is vital for both the arts administrator and artists working with arts organizations. Prerequisite: AADM 201.

AADM 410 Marketing Strategies in Arts and Entertainment
This course engages students in the process of analyzing and developing successful approaches to the marketing of arts products. Students learn practical strategies and solutions for building interest and audiences for art and entertainment products through market research, marketing principles and communication techniques. Prerequisites: CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.

AADM 415 The Art of Fundraising: Building Relationships with Sponsors and Donors
This course is a practical exploration of fundraising methods and strategies used in for-profit and non-profit settings. The course focuses on fundraising strategies used to develop lifelong relationships with donors. Students learn the process of donor / investor cultivation, acquisition, involvement, invitation and stewardship. Prerequisites: CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.

AADM 425 Career Management for Artists
This course introduces students to career planning and management issues that affect professional artists. Topics examined include self-promotion, launching careers, negotiating contracts, grant writing and generating income. Additionally, students explore career assessment tools to help them determine the best artistic environments, in which to achieve their personal career success. Prerequisite: ENGL 123.

AADM 440 Event Planning for Artists and Arts Managers
From meetings to concerts to gallery exhibitions to fundraising galas, event planning is an essential skill for those working in arts and entertainment. This course engages students through theory and practice in the art of hosting a successful event. Course topics include creating an event plan, personnel management, event promotion and sponsorships, budgeting, assessment techniques, event design and security considerations. Prerequisites: CMPA 100 or CMPA 110 or ELDS 205 or ELDS 225, ENGL 123.

AADM 465 The Business Behind Arts Administration
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain firsthand knowledge of the professional arts environment. The trips also include the opportunity to view arts exhibitions and programs.

AADM 701 Principles of Arts Administration
Students will be introduced to the various aspects in the field of arts administration including organizational structures, institutional management principles, and the political and social environments impacting the arts. Additionally, students will explore contemporary conditions and arts policy issues impacting artists and arts organizations.

AADM 709 Legal Issues in the Arts
Students in this course will be introduced to legal issues that affect the arts and artists. Topics examined include First Amendment rights, intellectual property, contract law, labor unions and employee relations. Students will be exposed to the prominent legal frameworks within which these matters and strategies are framed through the exploration of historical and contemporary case studies.

AADM 739 Raising Funds for Arts Organizations
Students in this course explore contemporary fundraising practices and issues. Special emphasis is placed on values-based philanthropy through fundraising initiatives and the challenges and opportunities of fundraising in the arts. Additionally, students develop an understanding of various types of fundraising campaigns, the role and responsibilities of a fundraising professional, and working with volunteer boards.

AADM 745 Promoting the Arts
Through a comprehensive and practical approach to marketing, this course offers students an understanding of how to promote arts and artistic programs. Topics include audience development, direct mail campaigns, media coverage, and advertising utilizing new technologies. Students create communications plans, direct mail materials and public relations materials. Prerequisite: WRIT 743.

AADM 747 Programming, Planning and Assessment for Arts Organizations
This course is designed to provide students with an understanding of how arts organizations plan programs, and create long-term organizational goals and objectives. The course also addresses the role of arts organizations in community cultural planning, and how to conduct effective assessment and evaluation. Prerequisite: AADM 701.

AADM 751 Arts and the Community
This course is an overview of the services that the arts and “artsworkers” perform in the community. Settings, constituencies, philosophical approaches, methodologies, codes of ethics, strategies for planning and funding of arts programs in the community are examined. Prerequisite: ARLH 705 or ARTH 701 or HIPR 701 or MPRA 701.

AADM 759 Education in Cultural Institutions
This course examines the role of the arts in society, how arts administrators facilitate artists work and encourage new interest in the arts, and the evolving role of arts institutions in community cultural development. Arts criticism and how art is assessed also are discussed. Prerequisite: AADM 701.

AADM 763 Cultural Policy and Advocacy
This course investigates the various ways in which public policy in the United States, especially at the federal level, has been concerned with arts and culture. Students investigate the history and purposes of U.S. arts and cultural policy as well as the rationales, politics, and agencies/programs involved with its development. The course will provide insight into the arts and cultural policy environment, the policy-making process, and policy actors. Prerequisite: AADM 701.

AADM 765 The Business Behind the Arts
In bustling cultural hubs, students explore arts institutions from behind the scenes. This course features visits to arts organizations to tour the facilities and meet with management professionals. Additionally, students have the unique opportunity to meet arts service organization professionals and union leaders. By interacting with arts managers, students gain first hand knowledge of the professional arts environment. The trip also includes the opportunity to view arts exhibitions and programs.

AADM 770 Professional Development in Arts Administration
Through this course, students may gain confidence in their knowledge of and ability to serve as an arts administrator. Key issues in arts administration including cultural policy, ethics, use of technology in management, audience development and the comparative roles of the arts administrator are studied through readings, interviews, research, applied research, reports, presentations and discussion. Students are introduced to the essential publications, professional organizations, awards and conferences for arts administration. Students participate in a collaborative project utilizing practical and theoretical knowledge. They also develop interview and presentation skills, and a professional resume. Through research and discussion of current events in arts administration, students become familiar with the current professional market. Prerequisite: AADM 751.

AADM 788 Arts Administration M.A. Thesis
Students enrolled in the arts administration M.A. program demonstrate knowledge of the field through a thesis. Students must have topic approval from a faculty advisor and work under the close supervision of a thesis committee.