- M.A. and M.F.A. in design management
- SCAD-Savannah
Design management is about establishing a vision and putting it into practice at every level within an organization. It is the practice of collaboration in the materialization of tangible ideas and principles that are shared by the people involved in creating new businesses, developing new products and stimulating the investor community. Design management is about creating the conditions in which successful new ventures may be conceived, designed, produced and consumed.
Design management forms and puts into practice the core concept of brand. Just as consumers' impressions of a product are influenced by the company that makes it, their image of that company is founded on the appeal and satisfaction of the tangible value the company delivers.
Through classes in theory, visualization, financial practices, marketing and collaborative culture, the design management program prepares students to drive innovation and create new industry in a variety of areas.
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