1. Corporate Limited to one piece each of letterhead, envelope and business card.
- 1A. Logo Design
- 1B. Corporate Identity Package
2. Packaging The container, cover or wrapping for a product.
3. Brochure Multiple page piece (bound or folded) that advertises, presents and/or describes the advantages, capabilities, worth and/or reasons to buy a product or service.
4. Poster A single sheet, advertising or promotional piece, intended for mounting and displaying a product, service or event.
5. Direct Marketing Anything that is mailed via the United States Postal Service or delivered via special courier (private, FedEx, etc.) with the purpose of eliciting, provoking or affecting a consumer reaction (response card, phone number to call, order form, sale/event dates, etc.) should be entered in the appropriate direct marketing categories. The method of shipment (self-mailer indicia, envelope, etc.) must be evident and included with the entry.
6. Out-of-Home The outdoor display of advertising messages, notices or events commonly associated with standardized wooden or metal structures, such as billboards, bus stops, walls, etc. They are delivered to mass (outdoor) audiences on sidewalks, streets, roadways, vehicles, etc.
7. Non-traditional Advertising The creation of advertising messages, notices or events through unconventional media such as stunts, architecture or environmental surfaces, giveaways, etc.
8. Newspaper Advertising This consists of advertising placed in newspapers whose primary purpose is to inform the public of current events or issues on a daily or weekly basis.
- 8A. Single Newspaper Ad (Advertising that is placed in newspaper publications whose primary purpose is to inform the public about current events or issues on a daily or weekly schedule basis).
- 8B. Newspaper Campaign (2-4 ads)
9. Magazine Advertising - 9A. Single Magazine Ad
- 9B. Magazine Ad Campaign (2-4 ads)
10. Integrated Campaign (Mixed Media) Provide one example from any three media: print ad, radio, TV, web site, online, direct marketing, out-of-home, non-traditional or packaging. An integrated campaign refers to three or more elements for the same client, with a common branding theme. Submit no more than four media and no more than one execution per medium for judging. The total elements per entry can total no more than four.
11. Online - 11A. Web Site
- 11B. Interactive/Gaming
- 11C. Online advertising (pop up/banner/e-mail)
- 11D. Online Commercial
12. Film Title or Trailer (Three Minutes Maximum) 13. Radio (30-60 Second) Radio advertising is defined as commercial audio-only messages conveyed to the target consumer public by the seller of a product or service.
14. Television (15, 30 or 60 Second) Commercial audio and video messages conveyed to the prospective/target consumer public by the seller of a product or service via a broadcast, cable or satellite transmission.
15. Elements of Advertising The goal of this category is to recognize only the creative execution of individual components of an advertising entry (illustration, photography, animation). Each entry in this section MUST include a sample showing how the element was actually used in the advertising message.
- 15A. Commercial Photography
- 15B. Advertising Illustration
- 15C. Advertising Animation
16. Copywriting Any advertising — individual piece or campaign — that harnesses the power of words to demonstrate extraordinary creativity and persuasiveness.
For each category entered, create one CD or DVD per category. You may include multiple files on a CD or DVD but all of the files must be entered in the same category. An entry form must be completed for EACH entry.
File Formats:
- Only PDF files for ALL print work
- QuickTime for TV or radio categories
- Word documents for copywriting
- URL or complete HTML files for the Web categories
- FLASH or working files for online/interactive/gaming
