The SCADDY Awards honor SCAD student advertising and advertising-related work in 16 categories. Nearly 1,600 entries were received and judged by select faculty and industry professionals, including best-selling author and copywriter Luke Sullivan.

A Special Judges Award for Copywriting, handpicked by Sullivan, was awarded to Ken Zeigler, Flanders, N.J., undergraduate student in advertising design, for his entry ”Datecam.com.”


Best in Show

• “RST Poster” — Jesse Walker, Enterprise, Ala.; Graphic Design
  
• “Miracle-Gro Outdoor” — James P. Nelson, Jefferson, Ind.; Advertising Design
  
• “Concrete Poetry” — Amy Soon, Singapore; Broadcast Design and Motion Graphics
  
• “Culinary Work of Art” — Alex Davidson, Cincinnati, Ohio; Phil Guthrie, Fort Worth, Texas; Philipp Bichsel, Winkel, Zurich, Switzerland; Broadcast Design and Motion Graphics
  

Logo Design

• Gold — “Poseidon Aquarium” - Yi-Chun Yeh, Taoyuan, Taiwan; Graphic Design
  
• Silver — "Soto delCielo" - Clarissa Soto, Jacksonville, Fla.; Graphic Design

Corporate Identity Package

• Gold — "Nonillogical Design" - Alex Westray, Cowy, N.C.; Thasattarn Suwarnyad, Bangkok, Thailand; Andrew Hwan Lee, Seoul, South Korea; Graphic Design
  
• Silver — "Mere Simlpicity" - Kris Szu-Hsiung Tsao, Taipei, Taiwan; Graphic Design
• Silver — "Museum of Ordinary Things" - Maya Krauss, St. Louis, Mo.; Graphic Design

Packaging

• Gold — "DearJohn/DearJane" - Bonnie Clas, Hollywood, Fla.; Graphic Design
• Silver — "Constandse Apparel" - Bonnie Clas, Hollywood, Fla.; Graphic Design
• Silver — "Mess It Up" - Hsiao Han Pu, Taipei, Taiwan; Fashion
  

Brochure

• Gold — “36 hrs” - Sean Ryan Cooley, Langenlebarn, Austria; Graphic Design
• Silver — "Change" - Alison Johnson, Troy, Ala.; Graphic Design
  

Poster

• Gold — “Little 5 Points Parade” - Lauren Rolwing, Nashville, Tenn.; Illustration
  
• Gold — “RST Poster” - Jesse Walker, Enterprise, Ala.; Graphic Design
• Silver — "Walk the Line" - Patrick Reid, Mobile, Ala.; Advertising Design
• Silver — "Cat Power" - Fania Cannata Costaramgos, Panama City, Panama; Graphic Design
• Silver — "Ocean Awareness" - Damon Carlson, Great Barrington, Mass.' Illustration
  

Direct Marketing

• Silver — "Acacia" - Yi-Shan Hsieh, Taipei, Taiwan; Graphic Design
• Silver — "Red Bull" - Eric Keezer, Palm Springs, Fla.; Graphic Design
  

Out-of-home

• Gold — “Gameboy Micro,” Brian Novoa, Pennsauken, N.J.; Advertising Design
  
• Gold — "Level Vodka” - Maite Canto, Guaynabo, Puerto Rico; Graphic Design
  
• Gold — “Miracle-Gro Outdoor” - James P. Nelson, Jefferson, Ind.; Advertising Design
  
• Gold — “Sirius” - Maite Canto, Guaynabo, Puerto Rico; Graphic Design
• Silver — "Jamba Juice" - Leslie Stanbury, Fort Lauderdale, Fla.; Advertising Design

Non-traditional Advertising

• Gold — “Fair Trade Bananas” - Kristin Mulzer, Santa Claus, Ind.; Graphic Design
• Silver — "Land Rover Stickers" - Brian Novoa, Pennsauken, N.J.; Advertising Design
  

Newspaper — Single Ad

• Gold — “Miracle-Gro Newspaper” - J. Andrew Milauckus, Saugautuck, Mich.; Advertising Design
  

Newspaper — Campaign

• Gold — “Pantone” - Michael Rosenau, Newberg, Ore.; Advertising Design
  
• Gold — “Tim Hortons” - Lori Bryant, Stone Mountain, Ga.; Advertising Design
  

Magazine — Single Ad

• Gold — “Miracle-Gro Magazine” - James P. Nelson, Jefferson, Ind.; Advertising Design
• Gold — “Survive The Cool War” - Patrick Reid, Mobile, Ala.; Advertising Design
• Silver — "Dove" - Alyssa Wilson, Charlotte, N.C.; Advertising Design
• Silver — "Bose Theatrical Sound" - Fabien Dodard, Port-au-Prince, Haiti; Advertising Design
• Silver — "Nuclear Stapler" - John Wright, Falls Church, Va.; Advertising Design
  

Magazine — Campaign

• Gold — “Korean Air” - Fabien Dodard, Port-au-Prince, Haiti; Advertising Design
• Silver — "Half Empty" - Cristina Payne, Seattle, Wash.; Fashion
• Silver — "Invisible Handcuffs" - Kevin Yaun, Flowery Branch, Ga.; Advertising Design
• Silver — "Newsweek" - Aruch Komes, Bangkok, Thailand; Advertising Design
• Silver — "Pop Tart" - Brian Novoa, Pennsauken, N.J.; Advertising Design
• Silver — "Pantone Elements" - FeiFei Sun, Savannah, Ga.; Advertising Design
• Silver — "Poaching" - Ke Wang, Hunan, China; Advertising Design
• Silver — "You Are What You Eat" - Greta Ackerman, Montvale, N.J.; Advertising Design

Integrated Campaign

• Silver — "CG Sparks" - Dakota Whitney, Fort Collins, Colo.; Advertising Design
• Silver — "Hello" - Sean Ryan Cooley, Langenlebarn, Austria; Graphic Design
• Silver — "Total" - Madhavi Wagh, Mumbai, India; Graphic Design

Web Site

• Gold — “Hang Glider Empire” - Sean Ryan Cooley, Langenlebarn, Austria; Graphic Design

Online Advertising

• Silver — "Love" - JooSung Yoo, Seoul, South Korea; Illustration
• Silver — "Prius" - Mami Serwaa Lundy, Accra, Ghana; Advertising Design
  

Film Title, Trailer or Promotion

• Gold — “Concrete Poetry” - Amy Soon, Singapore, Broadcast Design and Motion Graphics
• Silver — "Picture of Dorian Gray" - Jan Menzen, Bonn, Germany; Broadcast Design and Motion Graphics
• Silver — "Johnny Dangerously" - Marco Tulio Peidy, New Orleans, La.; Broadcast Design and Motion Graphics

Television Commercial

• Gold — “Peace Corps” - Kevin Webster, Bellingham, Wash.; Broadcast Design and Motion Graphics
• Silver — "Be Yourself" - Micah Stansell, College Park, Ga.; Conroy Williamson, Fort Lauderdale, Fla.; Shaunda Head, Decatur, Ga.; Shawn Goodrich, Potterville, Mich.; Broadcast Designand Motion Graphics
• Silver — "Converse" - Alex Davidson, Cincinnati, Ohio; Broadcast Design and Motion Graphics
• Silver — "Heinz" - Todd Perelmuter, Louisville, Ky., Advertising Design; Evan Watkins, Louisville, Ky., Film and Television
  
• Silver — "iPod Shuffle" - Shaun Harrison, Charlotte, N.C.; Broadcast Design and Motion Graphics
• Silver — "Take A Load Off" - Mark Lopez, Austin, Texas; Broadcast Design and Motion Graphics

Commercial Photography

• Gold — “Survive The Cool War” - George Gill, Potomac, Md., Photography; Patrick Reid, Mobile, Ala., Advertising Design
  
• Silver — "Sarah Churchill" - Sarah Churchill, Red Hook, N.Y.; Photography

Advertising Illustration

• Gold — “Ocean Awareness” - Damon Carlson, Great Barrington, Mass.; Illustration
• Silver — "Pico de Gallo" - Oscar Rene Martinez, Dallas, Texas; Graphic Design
• Silver — "Robbie Williams" - Yukiko Adachi, Ashiya, Japan; Illustration
• Silver — "Constandse Apparel" - Bonnie Clas, Hollywood, Fla.; Graphic Design
• Silver — "Screaming Jack Wine" - Dave Valeza, Covina, Calif.; Illustration
• Silver — "Vespertine" - Bonnie Clas, Hollywood, Fla.; Graphic Design

Advertising Animation

• Gold — “Culinary Work of Art” - Alex Davidson, Cincinnati, Ohio; Phil Guthrie, Fort Worth, Texas; Philipp Bichsel, Winkel, Zurich, Switzerland; Broadcast Design and Motion Graphics
  

Book Illustration

• Gold — “Classroom Revival” - Ken Ziegler, Flanders, N.J.; Advertising Design
  
• Gold — “U2 Book Cover” - Bonnie Clas, Hollywood, Fla.; Graphic Design
• Silver — "Many A Mickle" - Julia Sturm, Ravensburg, Germany

Finalists and winners were automatically entered free of charge into the local ADDY Awards, the advertising industry’s largest creative competition, where all gold-winning work will be forwarded to the district and national competition at no cost.