As a communications link between supplier and consumer, the graphic designer conceives and executes concepts to inform, motivate, educate or sell.
At the core of graphic design at SCAD is conceptual thinking. Students are encouraged to view differently, shift focus, look from multiple perspectives, and to understand how perception influences meaning. At SCAD, graphic design is about more than problem-solving, as students explore the creative challenge of determining what the problems are, and what opportunities exist to explore new solutions.
At both the undergraduate and graduate levels, coursework parallels professional practice. Print and digital portfolios display professionally competitive design projects and demonstrate knowledgeable use of both print and time-based communication media.
Student projects may include promotional campaigns, logos and visual identities, multimedia/interactive projects and presentations, packaging, posters, publications, information design solutions, Internet pages, brand design, social media exchanges and more. Students also learn appropriate production techniques and methodologies.
Facilities include state-of-the-art Mac labs and presentation equipment. Students use industry-standard software applications such as the full Adobe Master Collection package.
Off-campus trips take students to graphic design studios and agencies in Atlanta, Washington, Chicago, New York and other locations.
Students enter competitions sponsored by Graphis, Print, the Society of Publication Designers, Adobe and others.
Recent visiting speakers include Joe Duffy, principal and chairman of Duffy & Partners; typographer Allan Haley; best-selling author Ellen Lupton; designer Ann Willoughby; and British design pioneer Jonathan Barnbrook.