Design is an essential element of everyday life. In the creation of products, services and ideas, a designer considers issues of user experience, value, aesthetics, technology and production. At SCAD, students learn to be adaptive thinkers, to design with all these factors in mind—from the perspective of the artist, craftsman, designer, marketer, client, user, customer and engineer. The School of Design fosters innovation, facilitates professional relationships, and encourages active engagement.
In design for sustainability, professionals integrate the “four Es” of sustainability (ecology, economy, equality and education) in the development process, thus strengthening the interconnectedness between business and environment, human beings and nature.
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Extending far beyond the management of design in business, design managers integrate knowledge of fundamental business activities such as research, product development, marketing, communications and production with an understanding of the essential role of creativity as a strategic advantage.
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Fibers professionals combine historic textile processes and traditions with emerging technologies and ideas from many disciplines. They engage in interdisciplinary, experimental and sustainable approaches to design, craft and art-making.
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Furniture designers balance aesthetic and conceptual concerns with practical and functional requirements to create large-scale objects and furnishings society uses to organize and enhance environments.
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Industrial designers determine the form and function of products we use every day—designing them to suit user needs while also considering the demands and limitations of production. The industrial designer is in the business of creating new products, services or ideas that enable people to lead better lives, stimulate commerce and contribute to community well-being.
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Metals and jewelry professionals create body ornaments, small scale sculptures and metal home goods in a historical context applied in contemporary art and design. They focus on functional and nonfunctional objects, emphasizing conceptual thinking, innovation in design and production skills.
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Service design is about driving innovation through the application of design thinking. Service designers employ new tools and methodologies to leverage digital, material and experience resources in an effort to help companies and organizations remain competitive and continue to attract customers.
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