Fashion professionals are challenged to continually rethink how and in what ways individuals and society interact with the art and business of fashion. Aesthetics, craft, function, politics and cultural nuances influence the personal decisions people make about what they wear and why.
From shoes, belts and handbags to footwear, gloves and hats, accessories are the items that personalize apparel choices. To prepare for this specialized field, students learn to conceptualize and design 3-D accessory products as well as execute, present and market their work.
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Fashion designers combine conceptual, creative and technical skills to create original collections of garments and accessories consistent with established fashion trends. SCAD offers one of the most comprehensive fashion programs in the United States, with a balanced curriculum of design and construction.
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The fashion marketing and management program combines the study of design, business, communication and cultural studies. Students are prepared to address consumers’ needs and lifestyle aspirations in order to deliver directional styles that can build or stretch brands to new levels.
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The luxury and fashion management program focuses on design, trend recognition, marketing skills, product development and strategic brand management to predict trends in an international and cross-cultural setting.
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