Digital media is fast becoming the pervasive means of communication for both popular culture and artistic expression. The proliferation of Internet and mobile content, digital storytelling and interactive experience points to an increasingly digital communication future. Throughout the SCAD School of Film, Digital Media and Performing Arts, the educational model emulates professional experience. Students work with current, industry-standard hardware and software, learn from faculty who are practitioners as well as mentors, and have opportunities for collaboration. Courses enhance and facilitate creative expression while emphasizing vital production skills and techniques.
In the professional field, animators convey storytelling through the illusion of animated character motion. Animators combine technical craft with observational and intuitive expression. They are knowledgeable about the theories associated with the medium as well as its contemporary context and history.
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Dramatic writers apply their craft within the context of both theater and filmmaking. They understand the fundamentals of both disciplines and participate as active members of a creative team, contributing to the needs of all departments before the words “FADE IN:” appear on the page.
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Professionals in the equine industry use specific skills and apply principles of horsemanship and standards of equine care and performance within the equine industry and management of equestrian-related businesses or events.
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Professionals in film and television combine excellent communication skills with an academic background in multimedia, art, design, broadcasting and film to create messages through various materials and media.
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Professionals in interactive design and game development fuse artistic and technical knowledge to design and develop digital and non-digital games, rich-media Internet and mobile applications, virtual and physical computing environments, and emerging forms of human/computer interaction.
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Motion media designers work at the intersection of the on-air promotion, advertising and content production industries. They craft communications using the principles and tools of the filmmaker, the graphic designer, the animator and the interactive media designer. Their work is generally linear, as opposed to interactive, and it always moves.
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Performing artists work in multimedia entertainment, television and film, and perform in a variety of roles associated with acting, playwriting, casting, directing and management.
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Production designers provide visual and physical context and support to the storytelling function of all performance and presentation media, including film, television, video, live event, live performance and digital media. Production designers are in demand in the expanding fields of visual programming for video, cable outlets, broadcast networks, independent filmmaking, digital video production, theme parks and other entertainment venues.
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In the professional field, sound designers, composers and mix engineers develop soundtracks for all types of media. Sound designers work specifically with dialog, sound effects and Foley. Composers, music editors and music supervisors develop legal scores. Mix engineers prepare all three stems (dialog, SFX and music) for a variety of release formats.
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The role of the television producer is to coordinate and control all aspects of production, ranging from show idea development and cast hiring to shoot supervision and fact-checking. It is often the producer who is responsible for the show’s overall quality and survivability, though the roles depend on the particular show or organization.
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Visual effects are employed whenever filmmakers need images that are either impossible or impractical to shoot in the real world. Visual effects artists at studios both large and small help filmmakers achieve their vision. Visual effects are also a commonplace tool for television programs and commercials.
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Minors
Animation,
concept art for games,
dance,
equestrian studies,
film and television,
interactive design and game development,
motion media design,
performing arts,
production design,
sound design,
technical direction,
visual effects,
vocal performance