Neda Whitney

President of MATTE Projects since 2024, Neda Whitney leads the growing agency into new avenues of success. With more than 20 years of experience dually mastering brand and agency marketing, she has honed deep expertise across fashion, luxury, beauty, and technology that allows her to anticipate evolving consumer behavior within each industry. Before MATTE, she was the inaugural chief marketing officer at Ring Concierge, a fine jewelry brand she propelled to more than $100 million in revenue. As head of marketing for Christie's, overseeing campaigns in art, luxury, and design, she played an instrumental role in audience expansion, ushering the auction house into the digital age by pioneering the use of VR and AR, marketing the sale of historic NFTs, and facilitating cryptocurrency transactions. Whitney spent two decades at leading creative agencies in New York, San Francisco, London, and Paris, owning transformative work for top brands, including Tiffany & Co., L'Oréal, Gucci, Unilever, Verizon, Uber, Amazon, and ESPN. Under her leadership, MATTE continues to expand its dynamic portfolio spanning prestige luxury, emerging market forces, and Fortune 500 brands, while staying true to the MATTE ethos: sparking meaningful engagement and cultural conversation.